Tuesday, August 16, 2011

NZ’s Snowberry wins Discover Beauty Award


New Zealand’s only premium anti-ageing skincare brand Snowberry received the Discover Beauty Award at Cosmoprof USA this month, which is huge news for the brand and its inspirational founder, Soraya Hendesi. For those of you – criminally! – still unfamiliar with the glorious Snowberry, the natural, but highly functional anti-aging skin care line is full of peptides, antioxidants, super fruits, and the finest herbal oils, including extracts from New Zealand rainforest plants cultivated on the company’s own plantation. It started with a basic – but very effective – line but recently expanded into the area of brightening and sunscreen. I’ve used it on and off for many years now and have never been disappointed – it really is high performance stuff.
But back to this well-deserved award and a few congratulations! Cosmoprof USA is the largest cosmetics trade show in the US calendar and just 17 new brands from around the world were selected to be part of Discover Beauty, a Cosmoprof programme to identify the most innovative brands most likely to succeed in the highly competitive US market. The selected brands were judged on creativity, innovation and market readiness by buyers from specialty retailers such as Bergdorf Goodman, C.O. Bigelow, Henri Bendel and HSN as well as various beauty bloggers including Bellasugar.com, DailyMakeover.com and Youbeauty.com.
Receiving the Award, the lovely Soraya said she believed it recognised a brand that is visually appealing as well as one that does not stint on offering women extraordinarily rich skincare products. “We have customers all around the world who say how much they love the Snowberry brand. But it is much more important to me when they tell me how much their skin has improved. I have never been interested in skin care that compromises or pretends. I want the finest known anti-ageing bio-actives, and I want all of them. I want Snowberry to benefit every woman’s skin, every single day, for her lifetime.”
The award is testament to Soraya's passion for skincare, science and the planet, and I couldn't think of a more deserving brand!
The Discover Beauty Award is Snowberry’s third international award in two years. Last year the brand won the prestigious Silver Dieline for best packaging and branding in Chicago, and was Runner Up Favourite Brand at Beyond Beauty at Cosmeeting in Paris.
If you haven't tried this incredible skincare collection then I suggest you do now - and ASAP!

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