On the runway at New York Fashion Week designer Ralph Lauren showed a collection that was so true to the label’s design aesthetic and yet also totally modern. It was textured, creamy and super luxurious, the little tribal flourishes from as close as his home town in Sante Fe and from as far away as Bali.
Redken Global Creative Director Guido created a sense of ease on the runway to match with a natural, luxurious hair look that just oozed luxury. The stylist started by washing the hair with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner (not available until July in New Zealand) and then let it air dry to achieve a rich, beautiful texture. After creating a natural part with his fingers, Guido used a curling iron to bend then hair and then finished the look with Redken’s Signature Look Wind Blown 05 Dry Finishing Spray for an easy feeling.
“This season, the Ralph Lauren girl is easy, luxurious and beautiful with a little bit of western-prairie inspiration,” he said, “she’s very easy-going. I created this very natural, rich look by parting the hair with my fingers, and letting it air dry so it has that richness to it. Then, I used the curling iron to put a little bit of bend in the hair and sprayed Redken Signature Look Wind Blown 05 Dry Finishing Spray all over to texturize it a little bit and emphasize that naturalness. It has that cool kind of look, but it doesn’t feel over product-y. It has ease, richness and shine with just enough body to get that feeling of luxury.”
To recreate the look at home:
1. Start with clean hair by washing with Redken Frizz Dismiss Sulfate-Free Shampoo and Conditioner
2. Allow hair to air dry and then use fingers to create a natural part
3. Bend small sections of hair around a 1-inch curling iron to add body and movement
4. Spray Redken Signature Look Wind Blown 05 Dry Finishing Spray all over hair to enhance the natural texture