It was with great excitement that M.A.C Cosmetics officially announced the truly controversial but absolutely lovable Miley Cyrus as the 2015 spokesperson for the M.A.C Viva Glam campaign.The star will collaborate on a hot pink lipstick and matching lipglass with a pearl shimmer for the cosmetics brand, and if the just-released hero image is anything to by, it will be a hit.
Long before it was de rigueur to do so, global make up giant M.A.C were heavily involved in the fight against AIDS, through the sale of their Viva Glam lipsticks and other less high profile support like staff collections and helping out at various HIV/AIDS-related organisations. To say that the brand has made one hell of a difference for those living with HIV and AIDS would be an understatement - they are awesome and totally committed.
The VIVA GLAM campaign is the heart and soul of M.A.C’s fundraising efforts for the cause, and has also spawned a collection of seriously fabulous lipsticks and glosses to boot.
The Miley Cyrus x M.A.C Cosmetics Viva Glam line will debut in early 2015.Tweet