I was recently lucky enough to experience a Priori Coffeeberry High Potency Antioxidant Enzyme Face Treatment at the hands of their key educator in New Zealand, Kim Larsen. I left with a super duper glow, and also an expanded knowledge of the brand, which I’ve written about before but never in depth.
Kim is intensely passionate about working with Priori, saying that in many years in the industry, she’s never seen anything else like it. “There’s plenty out there that smells nice, feels nice and moisturises the surface,” she says, “but this is high performance and it works.”
So where did it come from? Well, for starters, the key men behind the creation of the brand are known as “the two Joes”. The first is Joseph A. Lewis II, who is credited with introducing the likes of alpha-hydroxy acid (AHA),Idebenone and CoffeeBerry to your bathroom cabinet. Lewis sourced and introduced these ingredients for some of the skin care industries’ most innovative breakthrough anti-aging products like m.d formulations, MD Forte, Prevage, and many more. They say that he’s the beauty industries’ best kept secret, on a constant quest to find new anti-aging skincare ingredients, often from academic labs completely unrelated to the cosmetic industry, and bringing them into skin-care’s big time. His business partner is Joseph C. DiNardo, also a master product formulator and toxicologist. The two have invested years of scientific research, coupled with large amounts of R&D dollars, to bring new anti-aging technologies to the marketplace.
The brand has several different lines under its umbrella, and Kim says that it is easy to cherry pick from amongst the ranges to get the best results for your skin. “You can really individualise what you’re doing with Priori,” she says, “and that’s what I love about it as a therapist.” She loves to tailor-make a prescription according to the needs of each and every client, and she does the same for me using elements from each.
All of the brand’s skincare ranges are for anti-aging skin therapy, so the first fundamental step in selecting the range best for you involves a personal lifestyle choice - are you the "eco friendly", earth conscious, green planet consumer that is looking specifically for all natural skincare products or are you a consumer that is simply looking for the most technologically advanced bioengineered skincare available in the market today? If you are the former, the right choice for you is Priori Natureceuticals with CoffeeBerry - the first all natural skincare brand that delivers cosmeceutical results with all natural ingredients - no parabens, no petro chemicals, just pure natural ingredients.
On the other hand, if you are looking for the absolute best results science can deliver, and do not mind a few synthetic ingredients or bio-engineered technologies then you are ready to start with the Priori Advanced AHA with LCA Complex range, cosmeceuticals on a pathway that will ultimately lead you to their Superceuticals with Idebenone. It’s best to start with a two tiered approach with Priori, similar to any person just entering a fitness regime… just like you can’t jump head first into a Triathlon, you must first start with basic training - its no different for your skin!
Kim spends time with my skin over the course of my treatment, and sends me home with a prescription that includes the LCA range cleanser, CoffeeBerry Brightening Facial Complex serum to fight pigmentation and the LCA Barrier Repair Complex moisturiser to wear on top if needed. She says that the Idebenone Eye Serum is also a winner, so fingers crossed one day I’ll crack into that, too. Priori is definitely an interesting brand eliciting some incredible results – here’s hoping to join the ranks of the many positive statistics! Tweet