From the get go hair brand Fudge have been all about creating products to pretty much match trends as they happen, with a healthy dose of cheekiness and irreverence thrown in for good measure. They give you a helping hand at creating some of the more extreme looks out there and always having, never shying away from taking hair to new shades or new heights.
Now, inspired by fashion’s ongoing obsession with texture, height and more texture, Fudge have responded with BIG HAIR – a soon to be eight product-strong haircare range that is all about fabulously, shamelessly big hair without the backcombing. The key to the new range is “‘Oomf complex,’ that’s exactly what BIG HAIR is all about,” explains Freelance Session Stylist for Fudge Australia, Michael McQuillan. “The Oomf complex adds volume and shine to achieve those big, sexy and edgy styles. I’m excited that this range will add the mass without the matt-ness, keeping hair full, glamorous and glossy.”
Priding itself on “significantly increased volume in a unique way,” and minus the draw backs typically associated with going large like stickiness, nastiness and general product overload, Fudge BIG HAIR’s Oomf complex is made up of a blend of Hydrolyzed Wheat Proteins with the benefits of natural Bamboo Extract – two stars with a special bond leaving hair negatively charged, fibres further apart and undeniably voluminous. Additionally, the high molecular weight of the complex creates a light film on the hair surface for smooth strands minus the frizz – a sleek finish aided by moisture retentive benefits and a reduction of the hair’s porosity (Hydrolyzed Wheat Protein) and high silica shine (Bambusa Vulgaris Shoot extract).
Available now, BIG HAIR has launched with an Elevate Styling Powder for instant texture, Mega Hair Milk for body shine, Push It Up Blow Dry Spray for roots of new heights and Think Big Texture Spray for maxed-out volume. Mega Hair Milk is the first product I’m recommending, especially to those with shorter, fine hair. It’s a weightless styling milk enriched with the aforementioned Oomf Volumising Complex plus Bamboo Extract to give you visibly thicker hair whilst leaving it glossy, touchable and lustrous.Tweet