The much loved US brand Kiehl’s may be still relatively new to New Zealand, but it has a colourful history packed with beauty goodness and innovation that dates back to 1851. It’s such a New York institution that on November 12 they celebrate Kiehl’s Day, and we’re going to be doing the same this year with an almighty song and dance at the Kiehl’s counter at Smith & Caughey’s Queen St which is well worth a visit. As a little background, Kiehl’s Day was proclaimed by NYC Mayor Michael Bloomberg in 2003 and a pear tree was planted at the same location that was dubbed “Pear Tree Corner” come centuries earlier. Bloomberg saw this as a way of honouring the community and marking the northeast corner of the intersection once more as Pear Tree Corner. Way back in 1647 the governor of New Amsterdam (later proclaimed New York) Peter Stuyvesant had planted a pear tree on his farm, and this very location would later form the intersection of 13th St and 3rd Ave – home of Kiehl’s flagship store. For 220 amazing years the tree survived sprouting fruit, blossoming flowers while also providing shade for Kiehl’s customers. The beloved tree was declared the oldest living thing in NYC in 1862 and bore fruit until its demise five years later when it was struck by a wagon. If you’re heading to New York I strongly recommend a trip to see the pear tree and to visit the beautiful Kiehl’s store – the staff there are incredible and you’ll be spoilt for choice when it comes to snapping up some goodies to take home.
But back to the Auckland Kiehl’s Day, which will see a hell of a celebration taking place as well as appearances on counter by Kiehl’s celebrity endorsers as part of the global Kiehl’s ‘Shop for a Cause’initiative. Maintaining the long standing tradition of supporting community charities, money raised on Kiehl’s Day through the sale of Kiehl’s products will go towards local charity Garden to Table – a programme educating children in schools about growing and harvesting their own produce. 100 per cent of net profit achieved on Kiehl’s Day will go straight to the charity, so put November 12 in your diary now – like you need any excuse to buy more Kiehl’s! Tweet