Pretty Beautiful

When it first arrived on the beauty scene in 2005, the name PREVAGE instantly became synonymous with the phrase ‘super serum’. Definitely one of the first that could rightly claim the name, Elizabeth Arden’s premiere cosmeceutical skincare release was a runaway hit and then some. It’s now many years later and the brand could have happily been sitting back on its laurels enjoying the success of their first few product releases, but instead it’s stayed at the head of the pack in terms of research and constant innovation. The original serum was followed by an entire range crafted around the legendary Idebenone - reportedly the world’s single most powerful antioxidant – and the line includes everything from a peel to high performance eye cream, a foundation and more. Breakthrough technology first used in medical science, Idebenone delivers extraordinary benefits in fighting free radical damage to skin, which is responsible for 80 per cent of the visible signs of ageing. By protecting skin