Beauty news: ISAMAYA is coming to MECCA
I think it’s safe to say that Isamaya Ffrench is almost without peer when it come to her avant-garde, boundary-blurring approach to makeup artistry. Through her collaborations with fashion industry icons such as Junya Watanabe and Vivienne Westwood, work with publications including Vogue and W Magazine and the launch of her beauty brand ISAMAYA in 2023, Ffrench has become known for redefining beauty norms – and I have long been obsessed. Her ISAMAYA beauty range is known for its outrageous packaging - the BDSM-inspired Rubberlash Latex Lift Mascara tube, anyone? – and I love that it’s a beautiful extension of her dedication to crafting an entire aesthetic that subverts traditional ideas of beauty and celebrates individuality. From campaigns for cult fragrance brand Byredo and Charli XCX‘s most recent viral look at the Brit Awards, Ffrench and her eponymous brand are always going to take things to the next level – and now you can too, with the brand arriving at MECCA on April 15. Comm...
