All about: the Pureology Strength Cure collection

They have several systems on offer
depending on your hair type, the latest release being the Pureology Strength
Cure collection, the first hair cure for what they have termed “micro-scarred,
damaged, colour-treated hair”. Its beautifully luxe, super formula works by
restructuring the hair from the core to provide velvety, smooth locks. The
collection features their brand new “Asta-Repair” technology with Astaxanthin -
a nature-derived antioxidant that ensures colour preservation even in the
weakest hair fibre. Astaxanthin was first sourced for use by Fuji scientists in
the film industry as a way to preserve the quality of light-sensitive particles
in photographic films. Now, for the first time, the potent antioxidant has been
used in a hair care range, and the results are apparently amazing.
Strength Cure’s formula envelops the hair’s
strands in a smooth coating, to provide the perfect balance of strength and
velvety softness, and the collection consists of five strengthening and
repairing products. The star product - Strength Cure Fabulous Lengths - helps
breakage-prone, colour-treated hair reach unimaginable lengths, and it is most
definitely the one that got me excited. Far too many times I’ve lopped off my
long locks for the sake of hair health and condition, but with this on board
now I’m all for the big grow! Strength Cure Fabulous Lengths helps break
through the hair growth plateau, the luxurious serum strengthening the fibre
from within to decrease breakage and take colour and strength to new lengths.
Magic!
Also in the range is a cleansing,
reparative shampoo, a rich conditioner, restorative hair masque and the Split
End Salve, which is a leave-in split end smoothing treatment with healing
formula to help strengthen and prevent further damage.
The Strength Cure collection is available
from selected professional salons from March 2014.
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