Tuesday, October 21, 2014

All about: Nike’s new Breathe Collection



One of the best motivators to exercise is a kick ass kit, and I often say to people feeling less than up to a fitness commitment in their life to just buy some great shoes and work your way up! I swear having something fresh to wear gets me all excited about exercise again when my mood falters, and the newest offerings from Nike are designed and built with the summer months in mind - so no excuse not to indulge, really!
I’m talking about the new Breathe Collection, which the global brand describes as bringing “summer-focused performance benefits to sport classics”. To combat the heat of the summer months, it features breathable, lightweight sneakers that are comfortable enough to keep up with any warm-weather activities. In other words: sneakers for the spirit of summer.
Reportedly inspired by Brasil’s hot and humid conditions and the on-the-go lifestyle that switches from the beach one minute, to running and training the next, it features some favourites in beautiful new shades and with clever new construction. The collection starts by deconstructing two of Nike’s iconic silhouettes, transforming classic Nike Air Max and Nike Roshe Run sneakers into ultra-breathable, lightweight shoes. Both have been stripped to their essentials - layers of reinforcement removed and heavy materials eliminated - making them lighter than air and ready for the heat to hit. Spacer mesh creates pockets of air between the upper materials to allow for increased airflow too, and yep, it looks pretty damn fancy to boot.
The Nike Breathe Collection's Air Max Lunar1 styles are infused with Nike Lunarlon foam technology, which refines cushioning by taking comfort and support with a responsive foam ride, whilst I love the Roshe’s bright colours. The women's colourways have white outsoles supporting vibrant uppers and accented with a white Swoosh logo as in the pic above, and I have already added then to my list of must-have-right-nows. In store now, these will go fast so be quick and be prepared for the summer months ahead. Sun, heat? Bring it!

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