Wednesday, October 1, 2014

Hair how to: Emily Ratajkowski at the ‘Gone Girl’ premiere, by Joico




She shot to fame leaving little to the imagination in Robin Thicke’s ‘Blurred Lines’ music video, and now major babe Emily Ratajkowski has scored a serious film role in the newly released ‘Gone Girl’ alongside Ben Affleck. The film adaptation of one of my favourite books of the past couple of years it features Ratajkowski in the role of a nubile ingénue, and word has it that she does the character proud.
She walked the red carpet at the New York premiere alongside true Hollywood royalty like Affleck and Reese Witherspoon, so pulled out the big guns by asking celebrity stylist Anh Co Tran and Joico hair products to create a hair look that would work perfectly with both her personal style and the occasion. The end result: insanely sultry, sexy waves. “Her red gown was gorgeous and showed a lot of skin, so we opted for a loose hairstyle with a lot of volume and movement, to prevent her overall look from being too formal,” said Tran. 
To get the look:
1. Apply Joico Instant Refresh Dry Shampoo to damp hair and roughly dry.
2. Apply Joico Texture Boost Dry Spray Wax at the roots while directing roots upward with hair dryer to create volume and support.
3. Divide the hair into vertical sections and mist each section with Joico Iron Clad Thermal Protectant Spray.
4. Begin from bottom sections inserting a one-inch Marcel iron on a diagonal at the root, and curling the hair while misting each section with Iron Clad, and alternating the direction of the curls—forward and backward—for a natural-looking wave pattern. 
5. In the top sections switch to a larger iron for a looser wave leaving out the ends
6. Gently smooth and flick the ends upward with a curling iron.
7. Mist both top and bottom sections with NEW Joico Flip Turn Volumizing Finishing Spray for long-lasting volume and hold while gently backcombing each section and blend curls with fingers.
8. Finally, mist with Joico Humidity Blocker to repel frizz and flyaways.
Perfection!

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