All about: Pureology’s commitment to Sustainable Coastlines

A couple of weeks ago I was lucky enough to travel to Waiheke Island with Pureology and the guys from Sustainable Coastlines - an amazing initiative that coordinates and supports large-scale coastal clean-up events, education programmes, public awareness campaigns and riparian planting projects. The work that Sustainable Coastlines does – in both clean-ups and sustainability education – ensures our beaches and waterways are protected for the enjoyment of future generations, and I have become completely committed to spreading the word about the work that they do.

We began the day with a coastal clean up at Surfdale beach, and what I saw horrified me. And it wasn’t rubbish dropped by beachgoers that was the problem - it was the detritus that had washed over from cities like my own that was clearly clogging the waterways and making the whole scene a goddamn mess. The work Sustainable Coastlines do to raise awareness of this is extraordinary - and I urge you to get involved in your own clean up ASAP.

In June Pureology announced it was supporting New Zealand’s own Sustainable Coastlines organisation in celebration of the brand’s fifth birthday in New Zealand – and now the relationship is bearing substantial fruit. The eco-conscious brand founded in California in 2001 has been joined by 128 hair salons nationwide in support of the Sustainable Coastlines initiative. Over the course of the relationship Pureology has strengthened its commitment to the charity by growing its cash contribution to more than $11,000.

All of the above salons are selling Pureology Sustainable Coastline stickered products – with one dollar from each sold at retail going to the cause - and from this month, a $1 donation will be made with every purchase of Pureology Christmas packs yoo. There will be three – Pure Volume, Strength Cure and Hydrate - each containing a shampoo and conditioner duo.

And to continue the momentum, from November Pureology will also be offering clients the opportunity to receive a complementary BPA-free, stainless steel re-usable Sustainable Coastlines drink bottle when the purchase of any two Pureology products is made.

Great work Pureology and people, get amongst it! For more about how you can help keep our beaches healthy for the next generation visit here.