Thursday, October 9, 2014

Hair how to: Valentino S/S15 by Guido for Redken





Feel like getting the crafting basket out and re-creating the whimsical look that Redken Global Styling Director Guido created for the Valentino show at Paris Fashion Week? Well you’ve come to the right place!
For Valentino SS15 creatives Maria Grazia Chiuri and Pierpalo Piccioli presented an escapist collection that was a collision between Roman classicism with psychedelic florals. Evoking the idea of a “carefree girl being in the sun for the first time”, Redken Global Styling Director Guido created a soft beach look that complemented the collection perfectly. Using both his hands and a curling iron throughout the styling process, Guido created movement and textured waves which he enhanced with the combination of Redken’s Signature Look Fashion Waves 07 sea salt spray and Redken’s Signature Look Wind Blown 05 dry finishing spray. Finishing the look with a gold Valentino hair accessory adorned with gold seashells, Guido achieved a light, sunkissed style that captured the romance of the Italian coast.

“Valentino has a way of conjuring up what women want and this look is about this girl in the sun and in the sea, emphasizing the femininity of the classic Valentino girl,” said Guido. “We have this very soft, wavy style and a beautiful tiara in the back of the hair with gold shells to conjure up the spirit of the summer. I used Redken’s Signature Look Fashion Waves 07 sea salt spray to create the waves and then used an iron to add additional movement. Redken’s Signature Look Wind Blown 05 dry finishing spray makes the waves look a little bit deconstructed and imperfect. This beautiful gold tiara, with the gold being the Valentino signature look, is placed in the back with the hair wrapped around the band to cover it and really emphasize the shell adornments.”
To re-create the look:
1. Apply Redken Pillow Proof Express Primer to damp hair, layering with Redken Signature Look Fashion Waves 07 sea salt spray.
2. Create a centre part and blow-dry hair with hands, twisting hair section by section to create movement.
3. Curl hair section by section using a 1-inch curling iron.
4. Loosen the curls with fingers and spray hair once again with Redken Signature Look Fashion Waves 07 sea salt spray, layering with Redken Signature Look Wind Blown 05 dry finishing spray to provide added texture.
5. Apply gold headband to back of head, taking hair and wrapping around the gold headband in-between the shell adornments to hide the band. Secure with open fasteners. 

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