Friday, February 13, 2015

Beauty news: essie sets up camp at New York Fashion Week




One of America’s leading nail salon experts and colour authorities, the essie brand has long been associated with fashion and trend forecasting and works creating runway looks for designers from New York to Tokyo. For this year’s Fall/Winter 2015 shows, essie will once again bring its renowned expertise and colourful shades to the runways of New York Fashion Week.
Nails still remain the ultimate finishing touch for every collection, and this shows no sign of letting up in the near future. This year essie is partnering with nineteen of the season’s top talents, from established names such as Alexander Wang, Altuzarra, Carolina Herrera, Costello Tagliapietra, Delpozo, DKNY, DVF, Jenny Packham, Naeem Khan, Nanette Lepore, Proenza Schouler, Rebecca Minkoff, Sophie Theallet, and Yigal Azrouël, to well as up-and-coming talents like Brock, Heimstone, Dion Lee, Veronica Beard and Wes Gordon. To say the essie teams of nail gurus will be busy is a vast understatement, and I for one can’t wait to see what beauty they whip up.
Fresh from working the haute couture shows, essie teams will be led backstage by three of the most sought-after manicurists in North America: Michelle Saunders, Julie Kandalec and Rita Remark. With amazing editorial portfolios and an A-list clientele, each of them will work their magic to create killer runway looks using essie's huge range of shades.  
For instant coverage on essie’s adventures during fashion week, check out #essieNYFW where there will be live reports from backstage and #essielook for details of all the designer nail looks. 
Stay tuned and join essie in the front row on the following social media channels:
·         facebook.com/essie                             
·         instagram.com/essiepolish                        
·         twitter.com/essie                                  
·         essie.tumblr.com
·         pinterest.com/essiepolish                     
·         youtube.com/user/essieUSA

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