Tuesday, August 23, 2011

New from Priori: Anti-Ageing for your lashes


I’ve been hearing for a while now about all manner of lash stimulation and recovery products, including some horror stories involving lashes growing out of the cheeks and all manner of madness! The cream is certainly rising to the top though, with some of the better products hitting the stores garnering an incredible response worldwide and travelling via some serious word of mouth recommendation.
One of these is by the creators of Priori - Joe Lewis and Joe DiNardo, AKA the “two Joes” - who introduced Alpha Hydroxy Acids to the beauty world in 1983, Idebenone in 2004 and CoffeeBerry in 2008, and now have developed Priori Lash Recovery Serum with Triple Lipopeptide Complex.
The unique aforementioned Triple Lipopeptide Complex in this little tube of goodness promotes and enhances the appearance of length and thickness of eyelashes and has been clinically tested to show enhanced lashes in only two weeks. Clinically studies have revealed up to a 27.75 per cent increase in eyelash density after two weeks of use, and up to 56.01 per cent after six weeks. That’s no mean feat!
This serum also helps fight the effects of premature ageing, environmental factors and premature eyelash fallout along with helping transform brittle, short, sparse lashes into fuller, thicker-looking lashes and brows. Each hair is nourished and the lash line energised, and it is formulated specifically to reduce the potential for irritation that is the problem of many eyelash products on the market today.
To use this wee marvel just apply one stroke with the applicator brush to the base of upper eyelashes, from the inner to outer corner at bedtime. The eye area should be clean and free of makeup and/or creams prior to application. Follow the same procedure for brows, covering the entire eyebrow area... then watch the magic unfold.

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