Friday, August 26, 2011

Love: Lancôme's 29 Rue St Honoré Collection



Last night I was lucky enough to visit the wonderfully airy new offices for Lancôme New Zealand, in order to quaff some Pinot Noir, nibble on some treats and hear all about the French luxury beauty giant’s plans and releases for the rest of the year.
There was so much to take in that I’m still digesting all of the information imparted on the night, but I have had time to have a play with some of the elements from their beautiful new collection for Fall 2011, 29 Rue St Honoré.
Named after the address of Lancôme’s headquarters in Paris (29, rue du Faubourg Saint-Honoré, 75008 Paris), the collection is once gain the creation of New Zealand-born makeup wunderkind Aaron de Mey, the artistic director of the brand. The incredibly wearable – not to mention versatile - collection pays homage to the timelessness of Parisian chic and elegance, as well as the discerning French women (‘les femmes en vogue’) who patronise the establishment.
The one product that I know will become a firm favourite in my kit is the eye and brow palette Les Oeillades in Blondette Fatale, which is a beautiful collection of neutrals that can be used for both eyes and brows. The quad came be combined in numerous different ways, and the texture of the powder is perfect. It goes on so smoothly that it almost feels like a cream, and gives a look that seamless without creasing or that “dry powder” look that can be really ageing if you’re over 21.
The collection also includes three gorgeous red lipsticks that are modernised versions of Shaker, which was Lancôme’s very first lipstick. The current versions come in incredibly glamorous tubes that are almost identical to the weighty gold bullets of times gone by, and are far too beautiful to keep hidden in your purse.
The collection has a distinct nod to the 1940’s beauty look that has been popping up in editorials around the world and will be a favourite the world over due to its versatility and elegance. Love this!
*** This beautiful collection is on counter October 25 ***

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