Friday, December 2, 2011

Love it: Kevin Murphy is officially Cruelty Free


I’m always crowing about the fabulous results that using Kevin Murphy haircare gives me, and everyone I recommend them to quickly becomes a raving fan.
Well the latest fan to add to the pack is PETA (People for Ethical Treatment of Animals), who have given the company an official ethical tick of approval in the form of their bunny logo, above.
Murphy’s products have always been Sulphate and Paraben free, now they are extremely pleased to be able to declare them cruelty free too! It took a lot of work to get there, but now Kevin Murphy is listed as one of their recommended ‘Cruelty Free’ companies. After vigorous research by PETA into the products and practices, they have awarded the company with this privilege that they are very honoured to have. PETA only accepts companies that are dedicated to producing products that do not harm, nor test on animals.
Look out for Kevin Murphy posted on PETA.org as well as being listed in the pocket sized “Cruelty-Free Shopping Guide.” Keep eyes out for the “Cruelty Free Bunny” on Kevin Murphy packaging and marketing material in the near future and help PETA keep fighting the good fight!

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