Christmas Countdown: Puredistance, pure luxury

If you are looking for the ultimate gift for yourself or the fragrance fiend in your life, you can’t get much more luxe and fabulous than one of Puredistance’s three scents.
Created by Master Perfumers in London and New York and available as perfume extrait only (that’s 25-32 per cent perfume oil), Puredistance really is one of the most exclusive perfumes in the world. Currently you can choose from just three exquisite fragrances, which are sold in a very limited number of luxury stores and perfumeries worldwide. In New Zealand and Australia they are stocked exclusively by WORLDbeauty, where they retail for $479.00 for 17.5ml.
My personal favourite us Puredistance M, which is an oriental, leather chypre in an insanely chic bottle. Created in London by Roja Dove, the world’s only Professeur de Parfums and one of the biggest fragrance authorities, M is inspired by “the stylish comforts of the interior of a grey Aston Martin”, and has elements of excitement and danger, which is just how it should be, in a fragrance inspired by Bond’s car. The composition purrs softly along, weaving the leather accord into the road map of spices, woods and resins.
Seriously fabulous and incredibly luxe, this fragrance is quite honestly to die for.


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