Thursday, November 3, 2011

Why you need: truly magical Bestow Beauty Oil


A couple of weeks ago I was chatting to the always well-informed-when-it-comes-to-all-things-beauty Louise Gray, owner of Louise Gray Skin Care. She never fails to amaze me with some new insight or product recommendation every time we meet, and her latest revelation was my new obsession, Bestow Beauty Oil.
A true “food for the skin”, it’s what I like to call an edible cosmetic, putting your skin on the fast track to a makeup free summer and a happily “plump” winter by using just one yummy tablespoonful a day.
A lack of Essential Fatty Acids - EFA’s - in the body is the main cause of skin conditions. If the body’s intake of EFA’s is not adequate it will use inferior fats to build the skin cells, and these cells can then be susceptible to toxins and irritants in the environment such as pollen, soaps, foods and various chemical allergens. Flaxseed oil – which is what Bestow is made up of - can help with skin condition because it allows your body to build healthy new skin cells, healing from the inside and strengthening the membranes surrounding the skin cells. This reduces the amount of foreign substances passing into the cell causing irritation, while still allowing skin to absorb nourishment. Conditions such as eczema (my own personal bugbear), acne and psoriasis have been known to respond well to a regular dose of Flaxseed oil, and when you take it in liquid form it’s the much more potent than your average capsule.
But back to Bestow, which is created using Flaxseed from the blue flowered, annual crop grown organically in the South Island of New Zealand. A blend of organic, unrefined, extra virgin seed oils cold-pressed from flax and golden flax to provide you with a source of those do-gooding EFA’s, Bestow is a bit like fish oil only better tasting and containing more essential fatty acids for your wellbeing. It also has the most beautiful packaging (for a peek check out the website here) and comes with delicious recipes for yummy goodies created using Flaxseed.
Lastly, I just have to share the company’s core beliefs, which I absolutely love:
* We believe that every woman has the right to experience her most beautiful self.
* And that beauty is deeper than skin. It’s holistic, it’s everywhere, it is within all of us.
* We believe in rituals, not regimes. Hi touch, not hi tech. Sensuality and sustenance, not substances. And above all, that women should feel confident, not conned.
* Our philosophy of skincare is ‘do no harm’. Rather, everything we do is for good reason, empowering women to feel happier, healthier and more enlightened.
* We sincerely believe that no one should ever put anything on her skin that cannot be eaten. Nothing that doesn’t offer health-giving, healing benefits to your entire body.

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