Wednesday, November 9, 2011

Sweeter than sugar: the all new Prada Candy


The beautiful press kit that accompanied the arrival of Prada’s new fragrance Candy tells me that “the pure indulgence and enjoyment of Prada Candy lies in its excess”, which is a philosophy I absolutely love! I’m not usually a fan of perfumes created by fragrance houses, as they often don’t embody the spirit of their namesake as much as I hope they would, but this treat from the House of Prada is clearly an exception.
It’s a fragrance with a novel olfactory balance combining exceptionally high-quality ingredients in excessive proportions, think magnified White Musks, noble Laotian Benzoin and lush modern Caramel in one heady combination. For those that love their scents addictive and sensual, this has warm, sweet, balsamy notes evoking delicately vanilla-scented honey. Sweet, indulgent and totally delicious.
The bottle is inspired by vintage flacons, and bears the refined Prada logo in sleek gold lettering. Equally as gorgeous is the box it comes in, which uses a cartoon-type illustration by iconic illustrator François Berthoud that evokes the packaging of 1950s beauty products. Love that!
And last but not least, the advertising campaign for the fragrance stars the equally sweet and playful Léa Seydoux, rising darling of French cinema, and is directed by the legendary Jean-Paul Goude.
Perfectly polished and playful, and totally Prada.

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