Tuesday, November 29, 2011

Joico K-PAK Color Therapy: why not have it all?


Getting your hair coloured on a regular basis is for many of us a necessity as opposed to a treat, but a lot of the time it’s not too kind on the hair, especially if you like things on the lighter side like I do right now.
And until recently, we had to make a choice when it came to haircare, opting for products that repaired damaged strands, or formulas that protected our colour. Let’s say a big thank you then to those lovely people at Joico, who have created a new product range that let’s people with chemically treated and damaged, coloured hair have the best of both worlds.
Called the K-PAK Color Therapy collection, it is a dual-benefit system that strengthens strands while at the same time doubling the life of colour’s vibrancy. The secret to its success is called QuadraBond Peptide Complex, a formula that resurfaces and reconstructs hair to ensure that damaged strands maintain colour intensity twice as long when compared to ordinary shampoo and conditioner. At the same time, even the weakest, most fragile or structurally impaired hair feels and looks softer, silkier, and healthier. It’s the perfect choice for those who decide to lift their hair more than two shades lighter for the summer months, as this is where key hair damage can take place.
The collection has three parts, made up of:
K-PAK Color Therapy Shampoo, which gently cleanses while enhancing elasticity, strength, colour vibrancy and shine. The rich lather won’t disrupt the surface B-Layer, meaning colour molecules are discouraged from escaping.
K-PAK Color Therapy Conditioner, which is a daily formula that fortifies, reconstructs and strengthens as it protects colour integrity. It calms surface disruptions, and helps smooth, detangle and eliminate frizz.
K-PAK Color Restorative Styling Oil
This weightless formula is equally effective as a treatment and as a styling product. Rich in an exotic blend of Manketti, Argan and Evening Primrose Oils, it seals and nourishes the hair cuticle, which discourages premature colour fading.

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