Thursday, April 10, 2014

Beauty news: Marloes Horst for Maybelline New York



It feels like almost every other day that the world’s beauty brands are signing up new spokesmodels, with many a savvy decision being made. Maybelline New York is a brand up there in the top five when it comes to most killer stables, and the beauty mega brand announced today that model Marloes Horst is their newest face. The Dutch model joins a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.
“Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition,” says Jerome Bruhat, Global Brand President of Maybelline New York.
The Dutch model has lit up the runway for Prada, bared her best bits for the infamous Pirelli calendar and is a Victoria’s Secret regular. Currently, she is the face for the DKNY ‘Be Delicious’ fragrance and has also recently posed for the Sports Illustrated 50th Anniversary issue. Marloes has also been featured on the covers of iconic magazines such as Vogue, Harper’s Bazaar, Elle, L’Officiel and Jalouse and has been seen in advertising campaigns for Calvin Klein, Stella McCartney, Carolina Herrera, H&M, Valentino, Ralph Lauren, DKNY, Tommy Hilfiger Denim, and Kenzo.
Well done MNY, and can’t wait to see the end result when Marloes makes her Maybelline New York debut in print and television advertising campaigns later this month. 

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