Wednesday, April 24, 2013

All about: My Food Bag - inspiration at your door


A few weeks ago I became intrigued about the Twitter hashtag #myfoodbag that began popping up willy nilly all over my feed, and decided to delve into it a little further. What I quickly discovered was that it was the work of New Zealand MasterChef 2011 winner Nadia Lim (above), who joined forces with 2012 Businesswoman of the Year Cecilia Robinson and New Zealand business powerhouse Theresa Gattung to create a gourmet home delivery service with the plan to “revolutionise the way we cook and eat at home”.
Called - naturally - My Food Bag, it’s is a weekly service delivering meal kits comprising quality, free range ingredients, together with nutritious seasonal recipes designed by Nadia with healthy eating and good taste in mind. It offers a Classic bag ($179.00) for families or households of four to five people for five meals that are kiwi favourites with a twist, whilst the Gourmet bag ($139.00) is for couples and contains ingredients for four meals using gourmet produce and products.
Not long after I was lucky enough to trial My Food Bag’s Gourmet service for a week and totally fell in love with the food and the whole concept. We cook healthy, fresh food as household anyway, but often get stuck in a bit of rut and rotate the same collection of favourites on a weekly basis. We also waste a hell of a lot of food when bags of greens and whatnot aren’t consumed as quickly as a bigger family, which hits my conscience as readily as it hits my pocket! My Food Bag addressed both of those scenarios from the get go, with bags of each and every ingredient we’d be needing (bar some kitchen staples) arriving fresh on a Sunday night in perfect quantities.
And the recipes - oh the recipes! They were insanely easily followed and healthy to boot, with a real emphasis on fresh flavours and a great balance of protein to carbs and the like. My trainer at the gym was seriously impressed when I shared our line up for the week and has since gone on to recommend the service to her clients. The meals can be prepared in around 30 minutes and require only easy or intermediate cooking skills too, which gets a major tick from me. “All meals I’ve created should delight the taste buds without offending the waistline,” says Nadia, and our My Food Bag line up definitely fit the brief.
Visit www.myfoodbag.co.nz to find out more and to place an order - I know I will be!

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