Monday, April 15, 2013

Giveaway goodness: all new Pureology Purify shampoo


A lot of people underestimate the difference that regularly using a clarifying shampoo will have on their hair - it gets rid of product build up like nothing else and allows your colour to really shine.People aren’t always aware that through the use of styling products and daily environmental exposure, they are left with a build-up that makes their hair look lifeless and dull. Enter the good work of clarifying shampoos, the latest of which is Pureology’s new Purify shampoo - the perfect cleansing shampoo for coloured hair.
Purify shampoo uses a blend of witch hazel, baking soda and tea tree oil to gently but intensely cleanse coloured hair.  The formula effectively works to remove particles - such as chlorine and daily product build-up - that accumulate on the hair follicle. It essentially helps clarify colour-treated hair while retaining is fresh-from-the-salon vibrancy, and because it’s part of the Pureology family it is all good and 100 per cent vegan. Its sulfate-free, salt-free, colour-preserving formula is derived from coconut, corn and sugar, with the like of Witch Hazel, Baking Soda, and Tea Tree Oil

in there to help finish off the job. And despite the fact that it’s sulfate free it has a rich and luxuriously yummy lather and it smells AMAZING.
To use it, just apply to wet hair once a week and lather. Wait 1–2 minutes then rinse and repeat if necessary. Too easy! And a trick for those that like to spend time in the water and/or use a lot of product - to remove extreme build-up or "swimmers green", shampoo hair again but don't rinse, then place a cap over it and pop yourself under a dryer (or apply steady heat) for 20 minutes, and then rinse. Magic.
I have three bottles of the new Pureology Purify shampoo to give away to three lucky readers. To enter, email me at helene@mshelene.com with your name and courier address and you’re in to win… Competition closes this Friday, April 19 at 5:00pm.

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