Got milk? Meet the skin soothing beauty blockbusters you need right now
In 2025, you can’t enter the beauty aisle of a supermarket or run your fingers over the temptations in your local MECCA or Sephora without spotting a product with “milk” in the name. Some are toners and essences while others are dewy moisturisers and cleansers, but one thing is for sure: they most likely don’t contain milk at all. Confused? Don’t be – it sounds cute and is a nod to texture, and some of these beauties are amongst the hottest formulas to have on your radar right now.
What Exactly Is A Skin Milk?
The most common of milk-related beauty products is the skin milk. Which despite the name, doesn’t actually contain any milk at all. It’s all about the texture – they're usually smooth and silky, and designed to coat your skin barrier like a dewy, soothing blanket. Usually, these formulas deliver hydrating humectants and soothing ingredients in spades, and as a milky product typically contains both oil and water-soluble ingredients, they are particularly good for sensitive, dry skin and those with compromised skin barriers. Also great for oilier skin types, the liquid consistency is light enough to sink into the skin without clogging pores while moisturising and soothing skin.
Usually applied before any other steps, skin milks help to prep the skin and add a boost of hydration exactly where it's needed.
Some Skin Milks to Love
Violette Boum-Boum Milk
French makeup artist Violette turned her everyday moisturiser into a featherlight, spray-on formula that feels like a mist and moisturises like a face mask, and it was a hit from the minute it landed on shelves. Demand for her Boum-Boum Milk is still sky-high today, thanks to its supercharged soothing, hydrating and smoothing abilities packed into a very convenient format. I personally have the larger size always in my kit and a mini for travel – it’s that good!
Rhode Glazing Milk
Hailey Bieber calls this Milky Facial Essence her “essential prep layer”, and the nutrient-rich, lightweight essence is famous for its ability to boost barrier function and provide immediate, luminous hydration. It preps skin for better product absorption and helps reduce the appearance of redness over time, which I love.
MECCA MAX Milk It Soothing Moisture Mist
New to shelves and already a favourite in my routine, this milky hydrator soothes and refreshes skin and is packed with hard-working ingredients including with cica (centella asiatica), niacinamide, squalane, aloe vera and panthenol to moisturise and support the skin's moisture barrier. It’s perfect for stressed or compromised skin, and I’m loving a lavish application to combat winter dryness.
French makeup artist Violette turned her everyday moisturiser into a featherlight, spray-on formula that feels like a mist and moisturises like a face mask, and it was a hit from the minute it landed on shelves. Demand for her Boum-Boum Milk is still sky-high today, thanks to its supercharged soothing, hydrating and smoothing abilities packed into a very convenient format. I personally have the larger size always in my kit and a mini for travel – it’s that good!
Hailey Bieber calls this Milky Facial Essence her “essential prep layer”, and the nutrient-rich, lightweight essence is famous for its ability to boost barrier function and provide immediate, luminous hydration. It preps skin for better product absorption and helps reduce the appearance of redness over time, which I love.
New to shelves and already a favourite in my routine, this milky hydrator soothes and refreshes skin and is packed with hard-working ingredients including with cica (centella asiatica), niacinamide, squalane, aloe vera and panthenol to moisturise and support the skin's moisture barrier. It’s perfect for stressed or compromised skin, and I’m loving a lavish application to combat winter dryness.
ed&i WITH MILK
New to Aotearoa-based skincare brand ed&I’s already impressive lineup, WITH MILK is an innovative toner-essence hybrid designed to refine, hydrate, and restore skin for a luminous glow. Inspired by the nurturing qualities of milk and formulated with powerful ingredients like niacinamide, peptides, and hydrolysed rice extract, the lightweight yet potent formula enhances skin texture, evens tone, and boosts elasticity while fortifying the skin barrier and locking in deep hydration. Designed for all skin types, it optimises the absorption of serums and moisturisers, and feels beautiful on application.
New to Aotearoa-based skincare brand ed&I’s already impressive lineup, WITH MILK is an innovative toner-essence hybrid designed to refine, hydrate, and restore skin for a luminous glow. Inspired by the nurturing qualities of milk and formulated with powerful ingredients like niacinamide, peptides, and hydrolysed rice extract, the lightweight yet potent formula enhances skin texture, evens tone, and boosts elasticity while fortifying the skin barrier and locking in deep hydration. Designed for all skin types, it optimises the absorption of serums and moisturisers, and feels beautiful on application.
ILIA The Base Face Milk
This vegan face milk comes infused with hyaluronic acid and a barrier renewal complex that ensure it delivers a super soothing moisture boost. Lightweight, layerable and the perfect base for makeup, use it alone to lock in hydration or under a cream for extra nourishment.
Kylie Skin Vanilla Milk Toner
Lightly scented with vanilla milk, this alcohol-free toner purifies, hydrates, and soothes without stripping the skin. Packed with antioxidant-rich apple extract, squalane, and sodium hyaluronate, it boosts moisture and enhances skin’s texture, while nourishing oils from jojoba, kiwi seed, avocado, and apricot kernel leave skin soft and smooth.
This vegan face milk comes infused with hyaluronic acid and a barrier renewal complex that ensure it delivers a super soothing moisture boost. Lightweight, layerable and the perfect base for makeup, use it alone to lock in hydration or under a cream for extra nourishment.
Lightly scented with vanilla milk, this alcohol-free toner purifies, hydrates, and soothes without stripping the skin. Packed with antioxidant-rich apple extract, squalane, and sodium hyaluronate, it boosts moisture and enhances skin’s texture, while nourishing oils from jojoba, kiwi seed, avocado, and apricot kernel leave skin soft and smooth.
And Some Other Milky Goodness Worth A Mention…
Tronque Triple Active Body Milk
The New Zealand-based brand calls this baby “the ultimate indulgence for sculpting and smoothing the body while enhancing skin’s overall health and appearance”, and it really is a treat to use. With a velvety texture and powerful active ingredients, this body milk delivers clinically proven results to firm, tone, and smooth the skin while deeply hydrating, and as with all Tronque products, Triple Active Body Milk boasts a clean, ethical formulation with Tronque’s signature natural fragrance.
The New Zealand-based brand calls this baby “the ultimate indulgence for sculpting and smoothing the body while enhancing skin’s overall health and appearance”, and it really is a treat to use. With a velvety texture and powerful active ingredients, this body milk delivers clinically proven results to firm, tone, and smooth the skin while deeply hydrating, and as with all Tronque products, Triple Active Body Milk boasts a clean, ethical formulation with Tronque’s signature natural fragrance.



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