ghd celebrates 22 years of their limited edition pink collection

As a two-time breast cancer survivor I always appreciate it when a beauty brand decides to “go pink” for the cause and actually commits to it year after year. A lot don’t, believe me! Not so ghd, who for 22 years have created a special ghd pink collection to raise funds for BC-related charities and increase awareness around self-checking for suspicious lumps and bumps. The company has collected more than $25 million for breast cancer charities worldwide through their annual pink limited editions, making it a cause that ghd, and ghd employees, care passionately about.
This is the eleventh year that ghd New Zealand has served up an amazing fundraising initiative for The New Zealand Breast Cancer Foundation, having already donated over a million dollars to the charity through sales of the coveted ghd pink collection.
For 2025, the limited edition pink range is even more covetable however, having undergone yet another absolutely gorgeous makeover. Rendered in a delicious pink sorbet hue, the styling classics have moved beyond ‘need’ to ‘must have’, and you’ll be supporting The New Zealand Breast Cancer Foundation with each and every purchase.

Together with Breast Cancer Foundation NZ in New Zealand, ghd aims to raise awareness about the importance of self-checking regularly to save lives, and for every purchase of the new ghd pink sorbet limited-edition collection, ghd will donate $20 to BCFNZ. Love that!
This year’s selection of ghd award-winning tools rendered in delicious pink sorbet include the ghd duet blow-dry hair dryer brush, iconic ghd chronos, always-handy to have around ghd glide, ghd gold styler and the duet style, the first 2-in-1 wet to dry hot air styler that transforms hair from wet to styled with no heat damage.

Every tool comes with a cloudlike soft-touch zip bag that opens into a heat-proof mat, and is guaranteed to elevate any bathroom setting!

The ghd pink collection is available now x