Beauty news: Glossier is coming to MECCA!

A few years ago an LA-based friend dragged me to the Glossier West Hollywood store, and as a shameless beauty freak I have to admit that I was immediately obsessed. After years of reading about the industry disruptor and desperate for a play with their much-hyped, insanely well priced products, I was literally dropped into the Glossier world – and I was hooked. The store stretches along Melrose Avenue and West Knoll Drive in West Hollywood, and it’s a true beauty wonderland – for all ages. I came away with several fresh discoveries and an array of samples to fall hard for, then it was back to gazing at new drops online and saving my pennies for a trip back to the States.
But as of last year, that changed – as now ships to over 180 countries globally, including Australia, New Zealand, Germany, Spain, Italy, Netherlands, Mexico, and India. It was fabulous news for sure, but things just got even better as MECCA, Australia’s largest prestige beauty retailer, has announced a highly anticipated exclusive retail partnership with Glossier in Australia and New Zealand. This partnership marks Glossier’s debut in bricks-and-mortar retail in the Australasian market, offering customers the opportunity to swatch, trial, and shop Glossier’s iconic products in real-time, just as I did during a crazy LA Pride week all those years ago!

Glossier and MECCA, both female-founded businesses, have shared the same purpose from day one: to help customers look, feel and be their best. Together, they celebrate beauty for all, and believe in the transformative power of experiential retailing to foster beauty-centric communities.
Founded by Emily Weiss and helmed by an all-women leadership team, Glossier was created with a desire to democratise the beauty industry, creating everyday essentials that form the backbone of a beauty routine. From its formulations to its packaging, Glossier products have been designed to be democratic, intuitive, uncomplicated, and, most importantly, fun, and the MECCA’s loyal community of beauty freaks will be counting down the days until they can shop Glossier’s cult-loved range of skincare, makeup, and fragrance products, including the five bestsellers synonymous with the Glossier brand—Boy Brow, Cloud Paint, Futuredew, Glossier You, and Stretch Fluid Foundation, among more.
Glossier CEO, Kyle Leahy, said: “As a brand born on the internet, Glossier has had a global community base since day one, regularly speaking to beauty obsessed consumers around the world about their routines and favourite products. We have been so lucky to consistently hear from community members across Australia and New Zealand about their love for Glossier, so it was critical to find the right wholesale partner to launch our brand in the region.”
“We are thrilled to have found that partner in MECCA – a company that truly understands the power of brick-and-mortar retail and consistently delivers exceptional experiences for its customers. With our shared values and devotion to all things beauty, we couldn’t be more excited about this launch and our bright future together.”

The fun kicks off on Tuesday 16 July 2024, when Glossier lands down under at 70 doors across Australia and New Zealand and online. Set your alarms and start making that wish list now!


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