All about: BOOST LAB's long-awaited arrival into New Zealand

New Zealand has long been renowned for its prowess in the area of beauty innovation, punching well about its weight when it comes to creating an abundance of brands that have gone on to huge success both at home and internationally. The latest to arrive on local shelves is made right here in New Zealand - having already gained acclaim and awards over the ditch.
Called BOOST LAB, it is a line of highly efficacious and most definitely affordable, Gold Standard serums that have launched exclusively in Farmers Department stores and online at The seven single-focus serums make it easy to super-charge your existing skincare routine, absorbing fast and giving that extra boost the skin needs, when it needs it most.

BOOST LAB serums are made and formulated in New Zealand utilising clean science to address the seven most common skin ailments, conditions and concerns. Using the highest quality, specially-chosen active ingredients, each serum has been carefully designed with cutting-edge skin science in mind. Ingredients such as Retinol, Vitamin C, and Hyaluronic Acid in addition to next generation advanced ingredients allow each magic bottle to deliver clinically proven results without compromise.
“We are really excited to be launching into Farmers in New Zealand after a successful six months in Australia,” says BOOST LAB founder and CEO, Craig Schweighoffer. “The feedback has been overwhelmingly positive, with independent reviews scoring our serums on an average 4.5 stars and the Hydro Boost Serum taking out Best New Serum at the 2021 Glosscars Awards.”
A veritable skin-industry expert, Schweighoffer’s name is already well known in local beauty circles thanks to his career helping bring some of Australasia’s best-selling beauty and lifestyle brands to success including ECOYA, Trilogy and Skin Physics. His philosophy is to give people what they want, without excluding anyone on price, lifestyle and skin type.
“I’ve had the benefit of being exposed to years and years of consumer feedback,” he says. “We know that each of our customers want flexibility and the opportunity to tailor their daily skincare regime. We set out to create simple, pure and potent skincare, backed by science to deliver outstanding results at an affordable price point – I’m positive Kiwi’s will love our potent formulas.”

Clear messaging and directions sees the range available as self-select in Farmers, eliminating the need for expensive dermal consults that are simply out of reach for so many consumers. Plus the serums can be used in tandem with each other, so you can feel confident that the potent actives have been dermatologically tested to work symbiotically and are safe for sensitive skin. Given my sensitised winter skin at the moment I’ve started my BOOST LAB journey with the award-winning 2D-Hyaluronic Hydro Boost Serum, which forms a transparent film on your skin to lock in moisture, while also strengthening your skin's moisture barrier to soothe and reduce the symptoms of sensitive skin. It feels beautiful to apply, and thus far I am seriously impressed! I’ve heard word that the AHA Glow Resurfacing Serum is a real game changer too, so that’s next on my list.

And how about the packaging? Well boosting your skin with these smart serums comes with minimal impact on the earth. BOOST LAB serum bottles are made from repurposed recyclable glass and the serums are ethically formulated, the cardboard outer packaging used is sourced from sustainably managed forests that are PEFC endorsed. The line up is also free from sulphates, parabens or fragrances and are 100 per cent cruelty free, which gets even more ticks in multiple boxes from me.
The entire BOOST LAB is available now, and did I mention they are currently sitting at under $28 a pop? Get in quick!


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