Wednesday, September 10, 2014

Hair how to: Victoria Beckham Spring/Summer 2015 by Guido for Redken


One of my favourite shows from New York Fashion Week thus far has been Victoria Beckham, who in my eyes can do no wrong. The collection was both unexpected and beautiful, and she collaborated with Guido, Redken Global Styling Director to create the perfect hair look to add an easy, sophisticated feeling to the runway alongside her designs. Using only one key product, Redken’s Signature Look Wind Blown 05 dry finishing spray, Guido created the perfect nonchalant, super natural hairstyle to complement Victoria’s ultra modern, uber feminine collection.
“Victoria’s style is so modern and beautiful that I didn’t want to bring too much attention to the hair, and this natural look felt the most modern for this collection,” he has said. “There was a time when a blowout would have been considered a luxury, and it is very luxurious, but that kind of look on the runway can seem dated. The style at Victoria Beckham is very easy and undone, which created a more modern feeling. I let the hair dry naturally, created a messy side part with my fingers, and then used Redken’s Signature Look Wind Blown 05 dry finishing spray to texturize and lift the roots a bit. I also used a wide-barrel curling iron, taking random clumps of hair and bending them around the iron to add body where needed.”

To create the look - effortlessly - yourself:
1. Start with dry, natural hair.
2. Spray Redken Signature Look Wind Blown 05 dry finishing spray all over hair to add texture and light body.
3. Create a messy, natural side part with fingers.
4. Take random sections of hair and bend around a 1inch curling iron (or larger) to create natural body.
5. Lightly tousle hair with fingers and finish with a thorough mist of Redken Signature Look Wind Blown 05 dry finishing spray for additional texture.



Photo by Lucas Flores Piran for Redken 

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