Tuesday, September 16, 2014

Beauty news: ECOYA’s brand imagery gets a makeover



Everything that home fragrance house and bodycare brand ECOYA do is absolutely flawless in my opinion - from killer scents to beautiful events and gorgeous and surprising imagery, they seriously hit the nail on the head. Every time.
They are also always updating and refreshing what they do - which I equally love - in the form of delicious limited edition scents and gifting ideas, and now their new imagery has been revealed and damn, she is gorgeous.
ECOYA, who now sell a product around the world every 45 seconds, worked with fashion photographer - and all round gorgeous woman - Olivia Hemus to create the new brand shots, which were styled by ex Fashion Quarterly Fashion Editor Rachel Morton. The images produced were created to portray the ECOYA customer or ‘family’, which included New Zealand international model Vinny Woolston, Helena Mitchell and Mercy Brewer, Australian model Sapphire De Goede and seriously fierce American model Brigitte Buckholtz.
The set was designed by One Lovely Day, and was created by picking up on fragrance notes used throughout the ECOYA collection, with cracked coconuts, midnight orchids and jasmine adorning the set.
Claire Barnes, ECOYA Sales & Marketing Director says: “We recently had a huge packaging refresh and we needed to create some new imagery to use across all our marketing collateral. We wanted it to reflect how the brand has evolved and grown.
“We are really happy with the new imagery and feel it reflects the brand beautifully. It’s clean, it’s smart, it’s sexy, it’s sophisticated. We believe that is our DNA.”
You can view a beautiful wee behind-the-scenes video clip of the image creation at work here.

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