How to: Guido for Redken at Ralph Lauren SS14

The last New York Fashion Week hair look that I seriously fell in love with was created once again by Redken Creative Consultant Guido, and came in the form of the sleek, sexy lengths at Ralph Lauren SS14.

He kept the hair free flowing and down this season to reinforce the ultra-glam style of the collection, and to keep the highly wearable look soft and light, Guido prepped the hair with satinwear 02 prepping blow-dry lotion and finished with a drop of diamond oil shatterproof shine to add richness and shine to the ends. "There was a departure this season from the tradition low-ponytail that one has come to expect at this show,” said the modern hair legend. “This season, I wanted to incorporate the 60s style icons that have been so influential to Ralph Lauren throughout his fashion career. I supposed the best descriptors for the hair would be nonchalant glamour."
Create the look yourself in an easy four steps:
1.Apply satinwear 02 prepping blow-dry lotion to damp hair
2.Create an off-centre, clean part
3.Apply diamond oil shatterproof shine from mid-lengths to ends
4.Using a round brush, blow dry hair straight for a rich and sexy luxe finish 


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