How to: Guido for Redken for Alexander Wang SS14

As well as being one hell of a highlight collection-wise when it came to the recent New York Fashion Week shows, I fell in love with the hair created for Alexander Wang SS14 by Guido, Redken Creative Consultant and general hair genius.
The look was amongst the most wearable of the week but still stood out, and the stylist truly fused glamour with grunge to create a nonchalant, yet sexy runway look that was totally Guido and also - importantly - totally Wang. By adding thickening lotions and texturizers to the hair, Guido created volume without altering the model's natural texture with teasing or heat styling. "Overall it's a very sexy look this season,” he said, “and I wanted the hair to reflect the cool, low-key Alexander Wang type girl. I suppose there are equal parts grunge and glamour, in that the hair is voluminous, yet natural."
Either way, I love it - and to get the look (you know you want to) follow these simple steps:
1. Towel dry your hair
2. Create a messy centre part with your fingers
3. Apply Redken’s rootful 06 root lifting spray body builder from roots to ends, concentrating product on the roots first and foremost
4. Start drying hair with a diffuser to keep the natural wave
5. Once the hair is 75 per cent dry, allow the hair to dry naturally
6. Add Redken’s powder refresh 01 aerosol hair powder/dry shampoo (one of my all time favourite products) to mid lengths and ends to give more texture.
7. Apply Redken quick tease 15 backcombing finishing spray to mid lengths and ends to hold in the texture.


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