Tuesday, July 23, 2013

Beauty news: ModelCo and ECOYA for National Breast Cancer Awareness Month


Two of my absolute favourite Australasian beauty and lifestyle brands, ModelCo and ECOYA, have joined forces this year on a very special collaborative candle to support National Breast Cancer Awareness Month. All funds raised from the Limited Edition Metro Jar candle will be donated to The National Breast Cancer Foundation in a bid to raise both awareness and funds during the month of October.
The pair has created an exclusive collaborative label representing the unison of the brands on the iconic ECOYA Metro Jar, with the wee beauties available to purchase from modelcocosmetics.com and ecoya.com with the full $29.95 being donated to Australia’s National Breast Cancer Foundation. This last fact was a major to me - as a breast cancer survivor who regularly sees brands jumping on the “pink” bandwagon with less than a fraction of the price going to fight the good fight this most definitely made me smile. And hopefully inspire more brands to do the same rather than just clipping the charity ticket!
ECOYA CEO Stephen Sinclair said of the collaboration: “ModelCo have a very strong brand presence and a similar clientele to ECOYA. Individually, both companies have supported Breast Cancer Awareness Month previously and we felt that together the brands could assist in creating further awareness and raise some much needed funds for NBCF through our networks of loyal customers.”
The handmade natural soy wax candle is fragranced in the iconic ECOYA Sweet Pea & Jasmine scent - so come September get out there and buy one! Hell, buy three!

1 comment:

  1. My favourite scent is French Pear...just heavenly.
    Nicole.

    ReplyDelete