Shades of Grey: New Balance Kicks Off Grey Days, The Annual Celebration of its Timeless Signature Colour

One of my favourite colours for as longer as I can remember, I am an unabashed fan of a great grey moment. From slate and stone to iron and pewter, the steel-like hue can do no wrong in my eyes – be it the softest cashmere throw, a sharp power suit or my go-to New Balance sneakers.
Which brings me to New Balance’s yearly celebrating of the shade, simply dubbed Grey Days. The month-long celebration of its signature colour, Grey Days is an homage to everything New Balance represents, bringing together the brand’s family of ambassadors and athletes for a range of special-edition products, events, and stories.
Originally introduced in the 1980s in service of building a superior urban running shoe, the colour grey continues to embody the New Balance’s dedication to craft, quality and fearless independence, in every field. As running shoe design shifted away from leather and suede and towards synthetic textiles like nylon, vivid colours and bright whites became the order of the day. In keeping with the fearlessly independent New Balance aura, grey stood out amongst its competitors, while proving to be a perfect complement to the concrete and asphalt backdrop of road running. And while the models have evolved over the years, grey remains emblematic of New Balance’s aesthetic and an iconic symbol of the brand worldwide.

Grey Days 2025 sees the classic New Balance shade applied in various forms across no less than ten footwear styles and a range of grey apparel, varying from all-time classics to modern favourites. For 2025, the reissue of the 1300JP – the legendary style released just once every five years, brings extra excitement to Grey Days. The 1300JP stands out as one of New Balance’s most sought-after styles, not only because of its rarity, but because of its impeccable craftsmanship and unique place in global sneaker culture. Come May 29 it will land in a special new Grey Days colourway that is set to light the sneaker world on fire.

The Grey Shop is open now on NewBalance.com with new and existing Grey styles from the lifestyle, performance and Numeric ranges, and come May 14, the 1906 Loafer (above) launches: a re-envisioned classic penny loafer that has been in high demand since launching late last year.
The Grey Shop and super covetable Grey Days collection styles are available in New Zealand via www.newbalance.co.nz and select retailers throughout the month of May, so get in quick – these won’t last long.