Tuesday, November 22, 2016

All about: M.A.C Cosmetics Limited Edition X Helmut Newton



The iconic photos of Helmut Newton have long served as one of my ultimate beauty inspirations, and I reckon I’m not alone. The models’ smudged smokey eyes, mega lashes and vampy red lips are about as timeless as it gets when it comes to a makeup look, and when I heard that the always-awesome M.A.C Cosmetics was releasing a Newton-inspired collection I was pretty damn excited. And now it’s here, in all its limited edition glory. 
The global beauty brand says that the petite collection is designed to “celebrate the erotically charged and elegant work “of the legendary photographer, whose legend endures to this day. A regular contributor to Vogue and Vanity Fair, Newton is known for his precise, glamorous and empowering photography of women. This limited-edition colour collection captures the photographer’s provocative, exquisite taste, dressing wine-stained lips in sultry rouge while darkening eyes in the black and white shades of his signature aesthetic. Nails are lacquered in killer shades inspired by Monte Carlo and Berlin, two of his homes. And if all that wasn’t enough to reel you in, a selection of Newton’s most iconic photographs adorns the bespoke packaging.
M.A.C Cosmetics Senior Vice President/Creative Director, James Gager has said of the collection:
“I have always greatly admired Helmut Newton’s work – the precision and glamour of his images, as well as the strength and elegance of the women that he photographed. It is an honour to be able to create a makeup collection that captures his provocative vision in a M.A.C way.” 


My top picks from the collection are:
Point n’ Shoot: an eye shadow quad that accentuates eyes in classic-glam neutral shades for the ultimate in femme fatale allure
High Heels: a pure red, retro matte lip colour inspired by Newton that provides lasting colour in a liquid-suede finish and literally wears for days
Berlin: a long-lasting, high impact nail colour that won't fade, dull or streak and turns every nail into a talon
Upward Black: an upward lash formula mascara that creates high-rise levels of volume, length and curl in seconds
But the last word must go to Tiggy Maconochie, Worldwide Agent, the Helmut Newton Estate who says: “M.A.C supports Helmut Newton’s desire to have his photographs seen, celebrated and enjoyed.  He liked to push the boundaries of what is acceptable while remaining chic and dynamic. Like Helmut Newton, M.A.C pushes boundaries in beauty, gender and beyond.  Both are simultaneously modern and classic as well as empowering.” Couldn't have put it better myself.
The  M.A.C Cosmetics Limited Edition X Helmut Newton collection is available right now from select authorized M.A.C locations nationwide. Get in there!

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