Tuesday, October 4, 2011

I find out all about: cult beauty brand Talika


Whenever I get the call to go in and have a peek at something new at Mecca Cosmetica I know it’s going to be a real goodie, and that quite possibly I will soon become obsessed by it. The latest brand to touch down at the heavenly haven of All Things Beauty is cult French brand Talika, and its collection is jam packed with plenty of the latter.
First, a little history. In 1948 a young doctor named Danielle Roches working in the Hospitals of Paris was using a special anti-bacteria cream derived from plant extracts to help cure people suffering from face and eyes burns due to war casualties. The good doctor noted that the salve not only promoted healing of wounds, but also had a dramatic secondary benefit: significant and measurable eyelash and eyebrow growth. From this discovery, the company now known worldwide as Talika was born, and focused on developing formulas enhancing eyelash and eyebrow appearance and growth. Over the years, millions of women and men alike have discovered the benefits of their star product Lipocils (which grew from that very first cream), and over the years, the always innovative company has developed exciting new products that answer the specific beauty needs of every woman. They have concentrated on three critical and very noticeable areas: Eyes, Face and Nails. With the commitment to developing natural products that offer visible results, Talika's success has grown worldwide. As Alexis de Brosses, President of Talika explains: 
"My vision of our company and brand is to propose products that are developed with full respect to Nature and to our customers”. I have only one aim: make the women who use the Talika products happier and more serene in life.” Love that!
The brand’s newest goodie is Lipocils Expert, which is an absolutely safe solution “to naturally enhance the beauty of your lashes in just 28 days”. 
 It’s composed of a blend of natural actives and has no side effects, and comes with a double applicator made of a mascara brush and a sponge applicator. Use the sponge applicator to apply the product on the eyelids - at the root of the lashes - then use the brush to apply directly to your lashes. Easy! Apply it every morning and every evening for 28 days, then once a day. Independent clinical studies using this little wonder show a clear improvement in the appearance of the lashes length (+36%), colour (+50%), and curl (+50%), which is no mean feat.
Another product that caught my eye was the Eye Therapy patch, which was such a hit with Brad Pitt that he asked his manager to email the company and congratulate then on such a stellar discovery! An award winning dry patch for the under eye area, it acts in just 30 minutes, delivering moisturizing and anti-ageing ingredients directly to the skin by osmosis. Developed from a post surgery technology and reusable, even washable, it produces gradual and controlled diffusion of the active ingredients, stimulating the skin surrounding the eye area for a younger and smoother appearance. Perfect for before that big night out – or actually, the morning after - it spectacularly reduces all trace of fatigue appearing under the eyes. How to use it? Open the sachet, apply each patch to the under-eye area and leave on for 30 minutes. Remove patch and store in jewel case for re-use. Talika recommends using the patch in the evening, 2 to 3 times a week, but my social life just isn’t that exciting!

No comments:

Post a Comment