Friday, April 1, 2011

A look at EVEOLUTION, A/W 11 from L’Oréal Professionnel


The release of a new colour collection by L’Oréal Professionnel is always a cause for celebration, and the latest, EVEOLUTION is no exception. Renowned Dutch stylist Ward Stegerhoek has created three unique styles reflecting what the haircare giant calls “the merging of architecture and art with technology that protects and respects nature”. On international runways and in the world’s leading fashion mags the hair styles reflect the themes of deconstruction, three-dimensionality and graphic effects, and Stegerhoek, inspired by these trends, interprets them across three beautiful and unique looks using the latest ammonia-free INOA shades.
My favourite look is ASTREE (above), a new take on the bob cut, fastened tight by hair pulled back at the sides. Two black panels underline the contrast of textures and give energy to the luscious brunette colour. The technique used consists of two dark triangles, one placed on each side of the head to create a 3-D effect on the hair.
I asked Belinda Watson of Auckland’s Biba salon to give me an idea of how to translate this super fashion forward look for every day, and she was more than happy to oblige saying, “while this style may be a little out there for most, you can definitely adapt it for everyday life”. Her personal interpretation for this style would consist of strong external lines with lots of what she calls “crazy beautiful” texture within the shape to create body and fullness. Imagine a Sassoon-inspired bob messed up with lots of texture. She says this can be achieved at home by either working with your natural curl or creating curl with the use of hot styling tools, conical tong or hot rollers. “Once you achieved some movement in your hair, flip your head upside down then spritz with hairspray - think messy/dressy!”
She adds that texturizing products are definitely your friend when trialling this style, and recommends trying L’Oréal Professionnel’s play ball beach fizz or tecni.art curl memory up spray, “and my personal favourite - the new Infinium Lumiere Hairspray - to finish”.
Finally, she says that colour is also a great way to work texture into your style and this can be achieved with L’Oréal Professionnel’s ammonia-free colour INOA. “I would recommend this as a way to achieve cool depth and luminosity to enhance the strong shape of the style.”

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