Friday, April 15, 2011

Falling in love: the Kjaer Weis collection


Mecca Cosmetica has some beautiful new goodies in store, including their newest makeup brand, Kjaer Weis. The eponymous cosmetics line by Danish-born, New York based makeup artist Kirsten Kjaer Weis, this collection of essential products is fast changing the face of organic makeup. Fusing high fashion and “green living”, Kjaer Weis' colour range features 95 per cent organic formulas, classic colours that transcend all trends, and luxe compacts that you just won’t want to give up. The popular makeup artist felt there was a gap in the market for a brand that uses green ingredients paired with modern design and packaging, and what delicious packaging it is (see above)! Enlisting the help of legendary designer Marc Atlan - who has created iconic packaging for the likes of Comme des Garçons and Helmut Lang - Kirsten briefed on refillable packaging that was built to last and looked amazing. The result is packaging made of Zamac (zinc, aluminum, magnesium, and copper alloy) that is heavy, weighty, and praised by design aficionados worldwide. Housed inside is a range of lip tints, cream blush and eye shadows that are organic, refillable and beautiful to wear. The well-edited collection pulls off the near impossible: fusing the very best in organic ingredients with gorgeous textures and always-flattering shades. I’ve been using the Cream Blush in Blossoming and can vouch for the longevity of this formula as well as the sheer gorgeousness of the shade – yep, it really does tick all of the boxes. If green and gorgeous is your bag then I definitely recommend that you check this line out.

No comments:

Post a Comment