Wednesday, March 16, 2011

Brighten up: Olay’s Definity Eye Illuminating Treatment


A brand synonymous with exceptional performance at a beyond affordable price, Olay have added yet another stellar anti-ageing offering to their much applauded Definity range. The all-new to New Zealand Definity Eye Illuminating Treatment fights the elements that age eyes the most - dark spots, discolourations, lines and wrinkles. I’m always harping on about how much care needs to be paid to this area due to its fragility and the fact that it’s one of the first parts of the face to show your true age, and most of the best performing creams on the market to target them are the priciest. Until now.
This clever formula combines breakthrough – and pretty! - “dual-swirl” technology with an intensive clear gel and an inner spiral of concentrated serum. The gel hydrates to help strengthen the delicate eye area and visible reduce wrinkles, whilst the concentrated serum helps diminish the look of under eye darkness. The talented team at Olay promise that after using this baby the eye area will appear brighter and smoother, and darkness and shadows diminished, which is no small claim. The treatment is also fragrance-free and Dermatologist tested so it’s gentle on the delicate skin around the eyes and won’t interfere with contact lenses. Its key ingredient is the brand’s Essential Glucosamine Complex, which combines two powerful skin-enhancing ingredients - Niacinamide and N- Acetyl Glucosamine – to great effect.
The groundbreaking product has been so successful internationally thus far that US Allure magazine – my bible - awarded Definity Eye Illuminating Treatment both their prestigious Editors Choice Award (for best eye cream for dark circles) and their Readers Choice Award (for breakthrough product) in the 2008 Best of Beauty Awards.
Lastly, it’s super easy to use morning and night. After cleansing, pump the product onto the tip of your ring finger (a little goes a long way) and place small dots around the eye area - under eyes, outer corners, brow line and eyelids. Gently massage until the intensive clear gel and serum combine and are thoroughly absorbed into your skin.

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