In love with Oribe 24K Gold Pomade

The women I know seem to be constantly on a journey when it comes to their hair - cut, colour and care – and it seems that it is a common conundrum to grow bored or frustrated with your look. Sure a drastic chop or journey to the darkside seems like it can cure all ills, but if you just want to amp up what you’ve got then there’s always a super fabulous product out there that will keep you happy for at least a few weeks. One that I keep hearing about and absolutely crave getting my hands on is Oribe Hair Care’s 24K Gold Pomade. Oribe, the eponymous product line from one of the most influential hairdressers of all time, defines luxury in hair care. The man has been one of the most sought after hairstylists for fashion, editorial and advertising work for the last 30 years and his product range reflects just how in love with what he does he really is. His collaborators include countless photographers, like Bill King, who introduced him to the fashion editor Carlyne Cerf de Dudzeele, a co-conspirator during his Steven Meisel years. Then there was the meticulous Irving Penn, who Oribe still refers to as Mr. Penn; and Helmut Newton, who shot Cindy Crawford for American Vogue with hair that Oribe teased to infinity; and others like Richard Avedon, Patrick Demarchelier, Annie Leibovitz, Herb Ritts, Francesco Scavullo and Horst. He’s a man that loves making women look gorgeous, and his signature is super luxurious locks. Which takes us back to 24K Gold Pomade - yep, you heard right, it’s a lustrous balm that actually inputs a brilliant gold shimmer into your locks. Next best thing to highlights? I think so, and a lot cheaper. Stemming from a line of other totally exquisite products, Oribe’s Gold Pomade uses pieces of precious metal that will play up your hair’s natural dimension and give you a literal luminosity. A bonus being the beautiful metallic packaging it comes in. Excellent for use on all pleasure craft, in convertibles or anywhere a little 24-karat seduction is needed.

Smooth onto wet or dry hair and style it up. As an optional extra, add a string bikini and dark glasses.


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