Beauty how to: the TikTok Toasty Makeup trend

Who needs a sweaty, tourist-packed euro summer when you can fake a sun-kissed glow at home? That’s what the TikTok-viral “toasty makeup” trend is all about — think bronzed skin, and golden highlights, even if you’re smack bang in the middle of an Antipodean winter!
The sweet little sister to the #BronzedGoddess trend so popular for the last few years, the key to this aesthetic is all about its effortlessly tanned vibe. A toasty makeup look focuses on bronzing, whether that’s with bronzing drops or bronzing powder, along with a bright concealer to really make the bronzer pop.
The trend is all about feeling gorgeously golden, and while you are welcome to follow a “toasty makeup” tutorial on TikTok, this look is as easy as doing your everyday glam — just swap your usual pinks and reds for darker, earthier shades. The dream for those of us looking to warm up our complexions while the mercury continues to drop, all you need is a bronzer that is slightly darker than your natural skin tone, a blush shade that complements your complexion, a highlighter, a warm or earthy eyeshadow, and a neutral lip product that corresponds with your skin tone and undertones.

Read on for some #toastymakeup tips and tricks to get your glow on...

Keep it clean

When you’re going for an effortlessly bronzed look, keep your base clean and fresh as opposed to full coverage. A great choice is Morphe Glowstunner Hydrating Tint Broad Spectrum SPF 30, which is perfect for all skin types and stretches to fit multiple skin depths and undertones, too.

Get the cream

If you’re keen to add a little contour as well as warm your complexion up with a bronzer, opt for a cream formula rather than powder. It makes the skin appear more naturally sun kissed as well as sculpted, and too many powder layers can leave you looking dry. Great for beginners, Charlotte Tilbury’s Contour Wand is so easy to blend, for a natural looking contour fast.

Go all out, all over

The best eye look to pair with a bronzed glow is one that uses shades from the same family to complement, rather than contrast. A true beauty steal, Morphe 9R Bronze Metal Artistry Palette is a nine pan eyeshadow palette serving a combination of bronze, copper and gold hues in a range of finishes, while Too Faced Born This Way Sunset Stripped palette was designed to evoke an LA vibe, with creamy, highly-pigmented modern nudes.

Pump up your end look with a lash-elevating mascara, this is not a moment to lean into the #ghostlashes trend - you want to go big.

Get set to bronze
The star of the show here is naturally bronzer, applied with big fluffy brush along the top and sides of the forehead, temples, and a little bit across the nose. The original bronzed goddess go-to, Estée Lauder Bronze Goddess Powder Bronzer has the added bonus of being formulated with an oil-control complex that helps keep skin shine-free even in the heat of summer.

Light it up

For night, adding a subtle highlight can take your bronzed goddess to the next level. To keep things easy, reach for Hourglass Ambient Lighting Bronzer, which contains finely milled mica to create a natural beam of light. For on-the-go bronzing and highlighting, Charlotte Tilbury’s Filmstar Bronze and Glow is the dream -an all in one pressed powder, bronzer and highlighter that will sculpt and highlight your features for true red-carpet cheekbones.

Shine on

A matte lip will lend your bronzed goddess look a nineties vibe, but if you want to keep things fresh, a gloss or lip oil if your best friend. I love a combo of the two in the form of Clinique Almost Lipstick in Nude Honey, the ultimate your-lips-but-better balm that delivers a soft tint, juicy sheen and cushiony hydration in one swipe.

Main image: Kate Moss for SKIMS by Donna Trope