Beauty News: The Ordinary Sulfur 10% Powder-To-Cream Concentrate is here


Over the last few years, pimple patches have literally skipped fad status and delivered on the hype, becoming a long-lasting beauty trend in their own right. The patches, which work to speed up the life cycle of a blemish by sucking out fluids and converting them into a gel that provides a moist environment for wound healing, have undergone a true meteoric rise to the top. But unfortunately, the handy-to-have-on-hand stickers are generally not considered very sustainable due to their plastic packaging and the non-biodegradable nature of the hydrocolloid material. Some brands are beginning to offer more eco-friendly options with sustainable packaging and biodegradable materials, but why bother when industry disruptors, The Ordinary have dropped the dream alternative.

Meet The Ordinary’s instant blemish fix in a bottle
The Ordinary’s blemish solution portfolio already consists of an assortment of solutions aimed at maintaining clear skin, targeting breakouts and post-blemish solutions – for example, their cult favourite Salicylic Acid 2% Masque – but there hasn’t been an immediate solution on offer. Well consider the category officially switched up, with the arrival of Sulfur 10% Powder-to-Cream Concentrate, and essential you won’t know how you lived without.
The targeted blemish formulation comes in a totally unique powder-to-cream format, which immediately targets the look of angry breakouts and comes in a super portable, tiny bottle. Formulated with 10% Sulfur to reduce the appearance of spot redness and balance excess oil, the treatment starts to work upon application, for visible results in as little as one hour.
The novel powder-to-cream texture format is not only unique but super practical, as it allows for easy application and adjustable dispensing with a texture that helps to absorb excess oil and reduce visible shine. As the product begins in its powder state, it can easily be taken on the go and applied directly to the spot with a clean finger as needed, keeping consumers prepared for those surprise breakouts in public or when traveling overseas.
When pressure is applied from the finger during application, the powder becomes a light emulsion that discreetly blends into the skin, a process that’s as satisfying to observe as it is groundbreaking. The magic that creates this effect begins during the product formulation process, when powder elements and liquid elements are mixed together at high speed. This high-speed mixing creates mini capsules of water elements that are surrounded by the powder. When force is applied to these capsules (like with your finger when applying the product), the capsules break and release Sulfur actives that target blemishes. Just brilliant.


But wait, there’s more

Not only does this product prioritise transparency, but like everything The Ordinary creates, is at any equally as industry-disrupting price point. One bottle of Sulfur 10% Powder-to-Cream Concentrate – in store at Sephora for $19 NZD for the next six weeks – is equivalent to over 150 pimple patches.

At Sephora exclusively from tomorrow for six weeks and then available from Farmers and of course online here, I am beyond blown away by this new release. But hey, it’s The Ordinary – what did you expect?

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