Hair how to: Guido for Redken at Valentino FW18

Often described as “whimsically beautiful” but also totally modern, Pierpaolo Piccioli’s designs for Valentino just get more and more desirable. For the FW18 collection at Paris Fashion Week, Piccioli looked to florals for inspiration, requiring a beauty look that was pared back and elegant to accompany it.
What Guido, Redken Global Creative Director created for the hair look was exactly that, and ably demonstrates just how gorgeous a simple pony can be. “Here at Valentino, what I’ve done is another ponytail… but unlike other shows, there is a lightness in this hair,” said the style maestro.” I’ve cut soft pieces around the face for a little romance, a little disheveled, especially around the ears that gives femininity to the ponytail and makes it less severe.” 
To get the look using all-Redken products:
1. Prep hair by washing with Redken All Soft Shampoo and Conditioner and blow dry. 
2. With clean, dry hair, create a middle part with fingers and pull hair back into a soft ponytail. 
3. Secure pony with an elastic. Wrap a piece of hair from the pony around the base to conceal the elastic, securing the wrapped strand by saturating with Redken Fashion Work 12. 
4. Pull wispy pieces out from the pony, focusing around the hairline and the ears, and finish the look with a light spritz of Redken Fashion Work 12. 


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