Tuesday, March 6, 2018

Beauty news: Elizabeth Arden and Reese Witherspoon unveil the March On campaign





When Elizabeth Arden named Reese Witherspoon as their Storyteller-in-Chief last year, you just knew that it was going to be a match made in heaven. The latter isn’t known for being shy of addressing social issues, and the announcement of their new women’s empowerment philanthropic campaign called March On demonstrates just how committed to change Witherspoon and Arden are.
The March On campaign comes with a limited edition lipstick in the brand’s signature Red Door Red shade and signed by Witherspoon, which will be sold globally with 100 per cent of the proceeds donated to UN Women.  
An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912 – a fact I didn’t know until now but am well impressed by.  Wearing red lipstick, which wasn’t at the time a socially acceptable practice, became a symbol of the women’s movement and has remained an icon of female power to this day. As the women’s movement remains in force over 100 years later, Elizabeth Arden continues its fearless female founder’s legacy of advocating for women and honouring their ability to be forces of change in the world with the introduction of the March On campaign. 
March On is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of their work to advance women’s issues worldwide.  The limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world, to signal their support for one another. 
“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future.  March On honors this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden.  “Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.” 
“There is real strength and camaraderie in March On and the feeling that we are in this together.  By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” says Witherspoon.  “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”
The March On Beautiful Color Lipstick in Red Door Red will be available beginning March 2018 for RRP$51 at Elizabeth Arden counters nationwide, so grab yours and join the movement as #TogetherWeMarchOn

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