Tuesday, February 13, 2018

NYFW Hair how to: Dion Lee Fall 18, by Eugene Souleiman for ghd



Always the innovator, this week Australian design superstar Dion Lee debuted his Fall 2018 collection at New York Fashion Week… and it was a stunner. The slick designer presented another new take on jacket tailoring this season, this time fusing underwear and outwear and bringing a lingerie aesthetic to dresses, tops and sweaters.
To create a ‘tough glamour’ beauty vibe to compliment Lee’s collection, iconic hair styling brand ghd partnered with their fashion week ambassador Eugene Souleiman to create a sharp and wearable hair look that was a match made in heaven for the looks on the runway.
“There’s an easiness to this collection, but also a toughness,” said Souleiman. “Today’s Dion
Lee woman is creative, intelligent and fast living. She moves and acts with haste and I wanted to reflect all of this by crafting hair that is simultaneously sharp, cool and wearable.” 
Inspired by the collection, the super stylist created two variations on a single look whereby the texture of the hair changed seamlessly from root to the tip. Models were given sharp, clean, deep side-parts which transformed into a looser, more natural form in the mid-lengths and then again into raw, discretely waved ends with movement.
Girls with thicker hair had it scooped into low-slung ponytails, others had it left loose and simply tucked behind the ear. In the pre-show lineup Eugene pressed fine flyaways found on the hairline onto the forehead. “At first glance this hair is simple, but in reality it’s very nuanced,” he said. “The
deep side part lends sharpness, the wisps a soft rawness. Mid-lengths and ends are loosely tonged to add natural movement, not to curl. Use ghd curve soft curl tong to create texture and movement in a really subtle way.” 
To get the look at home:
1. Create a deep, straight side part on the side of the head that suits best.
2. Spray Wella Elements Leave In Conditioning Spray and EIMI Mistify Me Light close to the hair at the roots so that hair doesn’t look too fresh and clean.
3. Blow dry hair with the ghd air hairdryer to achieve a smooth finish that sits flat to the head.
4. Use the ghd oval dressing brush to smooth hair back from the hairline and to give a sleek finish around the head.
5. Enhance the hair’s natural texture in the mid-lengths by spraying EIMI Sugar Lift and diffusing it using the ghd Air hairdryer and diffuser.
6. With the ghd curve classic curl tong add the slightest texture and movement through the ends of the hair.
7. A spritz of EIMI Dry Me lends a dusty, dryness to hair tips.
8. Tuck hair being worn down behind the ears, or scoop it up into a low-slung pony.



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