Love it: Shiseido's quite perfect Perfect UV Protector

There’s no denying that this summer has been a scorcher at times, requiring diligent application – and re-application – of a quality sunblock, no questions asked. Whenever I’ve asked beauty experts – be they dermatologists, make up artists or cosmetic surgeons – for their pick when it comes to anti ageing skincare, they all agree that the most important thing you can do to keep your skin looking good well into old age is wear a sunscreen. Daily. No arguments, no forgetting on a cloudy day. Add to that the fact that an estimated 90 per cent of all melanomas in Australasia are caused by direct sunlight, making daily sunscreen use an absolute no brainer. Most sunscreens last twelve months max after being opened too, so if you’re still got some sitting around in your beach bag or glove box from this time last year then chuck it - ASAP!
One formula that I have fallen in love with is the work of beauty giant Shiseido, who have long been about protection from the sun and achieving flawless skin. Unsurprisingly for those that know the brand well, it is a sunscreen formula that has been perfectly executed, and even comes with an important twist. Providing powerful protection for your skin, Shiseido’s Perfect UV Protector’s innovative protective veil actually becomes even more effective when it comes into contact with water or perspiration. It also includes skincare ingredients that prevent dryness, oxidation and damage to cells and DNA, and it is incredibly gentle on the skin and a breeze to apply.
It protects skin from UVA and UVB rays and helps reduce the appearance of photo-aging with the brand’s exclusive SuperVeil-UV 360™ technology, and it’s their WetForce technology that reacts positively to sweat and water on contact, activating additional strength within the protective veil. The likes of Thiotaurine and Rose Apple Leaf Extract are included to counteract oxidation, whilst the super light formula  absorbs quickly into the skin - with no white residue – and actually gives you a smoother application surface for foundation. How amazing is that? Zero excuses not to apply your daily dose right there, and it is also non-comedogenic and dermatologist and opthalmologist approved.
It’s suitable for face and body too, so I recommend stocking up on a few of these beauties for the handbag, the car and the beach!
At $60.00 this formula isn’t cheap, but when you consider all of the amazing things it can do for you it comes highly recommended.


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