Monday, February 26, 2018

All about: Elizabeth Arden’s new SUPERSTART probiotic duo




These days, the act of supporting the bacteria that lives in our microbiome (all 100 trillion-plus of them) has become relatively accepted, with probiotic supplements and foods like keffir becoming the norm. So much so, in fact, that it’s inspiring many of us to include “good” bacteria not only our diets but also our skincare regime. “For skin, probiotics work in a similar way as they do for the digestive system,” New York dermatologist Dr. Francesca Fusco told Vogue. “They help it [to] remain in a balanced state.” If you want a flawless glow, nurturing your skin flora is the place to start. 
Probiotics benefit the skin in a few different ways. They act as a protective shield by preventing bad microorganisms from provoking an immune reaction, produce natural antibiotics to combat bad bacteria and help the skin protect itself from the likes of free radicals, sun, and pollution. All of this means reduced inflammation, which helps to slow down skin’s ageing.
Which brings me to news that Elizabeth Arden is expanding their revolutionary SUPERSTART line with the addition of SUPERSTART Probiotic Cleanser -Whip to Clay- and SUPERSTART Probiotic Boost Skin Renewal Biocellulose Mask, both of which harness the power of probiotics in conjunction with rich botanicals to holistically help restore skin’s glow.
“In order for skin to function properly and protect itself, it needs proper pH levels and healthy micro flora levels,” says Dr. Dendy Engelman, Elizabeth Arden Consulting Dermatologist.  “Billions of natural micro flora, comprised of both healthy and unhealthy bacteria, reside on the surface layer of the skin, and if they become imbalanced it can result in chronic skin problems.  Even if you aren’t suffering from chronic skin problems, probiotic skincare can help to reduce water loss, increase moisture in the skin, and leave skin looking smooth, radiant, and supple.” 
The new cleanser feels amazing on the skin, harnessing probiotic power to cleanse skin and help support its natural defences.  A whipped mousse formula, it transforms into mineral-rich clay to remove dirt, impurities and makeup without stripping, drying, or leaving an oily residue while also supporting skin’s natural hydration. With water, it foams into a soft lather, leaving skin feeling soft, smooth and primed for the next step in your skincare regimen. To use, just apply an even layer on dry skin and leave for one minute. Next, gently massage it in a circular motion with warm water for a light foam lather.  Rinse thoroughly and pat dry.  
The SUPERSTART Probiotic Boost Skin Renewal Biocellulose Mask (4 masks, 18ml each RRP$95) delivers double the probiotic power of the existing SUPERSTART Skin Renewal Booster to support skin’s natural defences and improve its resilience.  The luxurious mask infuses skin with a concentrated formula that includes hyaluronic acid and a probiotic blend to help optimise its natural renewal process for radiant, smooth, healthy-looking skin in just one treatment, and if you use it twice a week you’ll seriously start to see results. Add to that the fact that the biocellulose mask is made with a natural fibre derived from 100 per cent fermented coconut water, so it fits snugly to facial contours, almost like a second skin. 
The full collection will be available at Elizabeth Arden counters nationwide from April 2, 2018.

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