Thursday, February 8, 2018

Beauty news: Emily Ratajowski joins the Kérastase family


In news that will surprise nobody – as in, why on earth hadn’t someone signed her up earlier? -world-renowned model, actor and activist Emily Ratajowski is the all-new face of luxury international haircare brand Kérastase. 
Whether you agree with her totally modern take on feminism or not, there is no denying that the stunningly beautiful Ratajkowski is a woman who refuses to let others define who she is. Free-spirited and supremely confident, she is everywhere you look: on the covers of major fashion magazines and constantly awing and inspiring her 15 million followers on Instagram. 
A natural-born beauty, Ratajowski is the muse to the most-influential hairdressers. For her, hair is a symbol of empowerment. It is a power she and Kérastase are sharing with women around the globe. “I am excited and proud to be chosen as a Kérastase ambassador,” she says of the appointment. “Hair is an essential part of how I express myself. I love that feeling of clean, textured, natural hair – it instantly makes me feel more confident. I consider my hair a reflection of my inner strength. It’s not an ornament but a way to convey and empower myself.” 
With an undeniable charisma on and off camera, Ratajowski moves effortlessly between the worlds of art, fashion, music and cinema. Born in Britain, she moved to Southern California when she was five. Her mother is an English literature professor and father an abstract painter and the 26-year-old grew up surrounded by books, art and close family. Her upbringing gave her the support and perspective she needed to begin modelling at 15 years old. She studied Fine Arts at UCLA before leaving to concentrate on her modelling career. Today, she continues to read avidly, draw and collect art. 
She defends a woman’s right to be strong, capable and sensual. It is a message she shares with women throughout the world, speaking up on issues including body shaming, sexism and discrimination. She is unapologetic. And then there is ‘Baby Woman’, the very personal and thought-provoking essay she penned for Lena Dunham’s feminist Lenny Letter that has become a must read for every adolescent girl discovering her womanhood. 
For Kérastase, partnering with the international supermodel was natural a fit says the brand’s global president, Rosa Carrico. “Emily personifies a woman in perfect harmony with her being, her sensuality and her hair. It’s that self-confidence and inner strength that first drew us to Emily. Then we met, and we discovered an incredibly vibrant young woman who is fearless and true to her convictions. I am honoured to welcome her in the Kérastase family.” 
I personally love her chameleon nature: she’s continually changing her hair cut or style, making her a brilliant choice as a Kérastase muse. I can’t wait to see what they produce together!

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