Friday, January 27, 2017

Beauty news: YSL Beauté signs Tom Pecheux as new global beauty director


In hugely exciting news for the brand and for beauty freaks everywhere, YSL Beauté has appointed renowned French-born make-up artist Tom Pecheux as its new global beauty director.
The former creative director for Estée Lauder and Shiseido makeup began his new role at the L’Oréal-owned brand on the first day of this year, succeeding the also-extremely talented Lloyd Simmons, who left some pretty big shoes to fill. I am confident however, that with a stellar career in the industry spanning three decades or more, Pecheux is more than up for the job!
In his new role, Pecheux will help develop new products and create makeup looks for YSL Beauté’s legendary campaigns, as well as serving as an ambassador for the brand. Pecheux, who created the runway makeup for the debut of new Saint Laurent creative director Anthony Vaccarello in September, will also continue to create beauty looks for the brand’s shows – a fashion-meets-beauty collaboration made in heaven.
 “Tom is definitely one of the most talented and famous makeup artists in the world today, with a brilliant career path,” Stephan Bezy, international general manager for YSL Beauté told the Business of Fashion website after the appointment. “He is someone that we have been following for many years and the opportunity came, so we wanted to make sure it happened. He’s a very charismatic personality and a very talented guy and charming so I think there were all these reasons that built that very strong connection.”
For Pecheux, a connection with the brand was crucial. “YSL Beauté is run by a group of people that I met and I really liked and that was very important for me because it’s like getting married,” he said. “Whenever you sign a deal or you sign a contract, it had better be with people you like. I like what they have been doing for the last couple of years and it’s totally worth it, to give it a try and hopefully to make it succeed and be successful.”
I, for one, cannot wait to see what Pecheaux creates with what is definitely one of my favourite beauty brands. Its reinvention several years ago was the stuff that makeup dreams are made of, so here’s to more of that as interpreted by a superbly talented, fresh eye!

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