Beauty News: Clarins reinvents the beautiful Joli Rouge

Reading a great interview recently with the seriously wonderful Virginie Courtin-Clarins, I was reminded how much I love the brand, which is the first skincare collection I started using at the age of seventeen. My mother’s side of the family are of French heritage (hence my first name, Hélène-Nicole) and before makeup even became an interest I was intrigued by what good skincare could do. Hopefully years of caring for my skin have paid off, and Clarins are still developing and releasing some seriously innovative products.

Their specialty is creating products that cleverly combine makeup with skincare elements, and the reinvented Joli Rouge lipstick is exactly that. I have been a long time fan of this lipstick, and couldn’t believe it could get any better – but it has.

As well as 25 new shades, the big news is that Joli Rouge lipstick has been revamped with a new moisture-rich formula and super luxe, new gold packaging. Every shade of Joli Rouge gives high saturation colour as well as intensely luminous effect, which is even noticeable in neutral shades. The ultra-moisturising, six hour long formula has now been enriched with organic marsh samphire extract and mango oil to promote softer, smoother, fuller-looking lips.

The tip also now has a unique shape that was specifically developed to hug lip contours and deliver generous colour results and precise application the very first swipe. The super ‘true’ colour never runs or fades either, and subtle berry scent is pretty damn addictive.

So, to sum things up… The new, improved Joli Rouge features:

* An ultra-moisturising formula
* Organic marsh samphire extract and mango oil
* Lipstick tip shaped to hug the lip contour
* Rich texture
* Long lasting
* Red berry scent
What is not to love? All shades are available now for RRP NZD $50.00