All about: the NEW Clinique Dramatically Different Moisturizing Lotion+

When you’re a product that hasn’t been messed with in 45 years AND created by a company as scientifically backed as Clinique, you know you’re doing something right and that it’s not complacency that still has you looking and feeling exactly the same as you did all those years ago. And when you’re universally loved by millions of women around the globe, why fix what isn’t broken?
Well in the case of Clinique’s Dramatically Different Moisturizing Lotion, it was just its time. And the “fix” has been six and a half years in the planning, and completed with some serious consideration in mind. The iconic lotion has been dermatologist-reformulated to deliver even more dramatically different results, as in a 54 per cent improvement in skin’s barrier strength in 8 weeks without changing the famously silky texture.
Clinique scientists work closely with Clinique’s guiding dermatologists Dr. David and Dr. Catherine Orentreich, the son and daughter of the celebrated dermatologist Dr. Norman Orentreich who worked with esteemed magazine editor, Carol Phillips and the Lauder family to develop Clinique in 1968. Dr. David and Dr. Catherine run the Orentreich Medical Group in the same Fifth Avenue offices that their father practiced, and see patients of all ethnicities, skin concerns, skin types and ages from around the world. “Patients were coming in more and more with manifestations they described as redness, itching, burning, breakouts, dryness, dullness…in other words; unhealthy skin. The dermatologists attribute these symptoms to one thing: a weakened barrier,” says Pardo. Skin sensitivity can be the result of everything from environmental aggressors to climate change and travel, as well as lack of sleep, a poor diet and coping with the stresses of daily life.  All of these culprits take a toll on the skin.  As a leader in treating dermatological concerns, Clinique felt a responsibility to address the skin’s barrier to counteract all of the above, as well as boost the moisture levels of the iconic DDML.
The Barrier Strengthening Complex in the new DDDM+ is a blend of sunflower seed cake, barley extract and cucumber extract that helps to strengthen the skin’s barrier, imparting resilience and resistance to environmental stresses. The new moisturising ingredients are Hyaluronic Acid, Glycerin (a well known humectant that attracts moisture to skin) and Urea, a naturally occurring component in the production of skin’s own natural moisturizing factor (NMF). NMF ingredients mimic the function of healthy skin.
“You can have the best moisturizer in the world but if your barrier is not intact - moisture evaporates,” says Pardo. “The two actions, moisturizing and barrier repair go hand in hand.”
So, for its fans, how does Dramatically Different Moisturizing Lotion+ feel in relation to the original? From my few days trialing it - pretty much exactly the same, which is what you want! Hydration levels are definitely up though, with the initial boost that comes with application lasting well on into the eve. And last but not least - the new formula is the same size at 125ml, but retails for just $69.00. Yep, that’s a price decrease - unheard of!
So get your excited pants at the ready - Dramatically Different Moisturizing Lotion+ will be landing August 2013 at Clinique counters nationwide. 


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